S4C should demand the time and space to decide how best it can serve the needs of its audience. It should focus its resources on making vital programming that reflects Wales culturally, socially and politically. Since 1982 ITV has abandoned its role as a regional broadcaster and BBC Wales makes fewer programmes that represent Wales and its people in the authentic way that used to be the case.
Tuesday, December 21, 2010
On the Click on Wales website, Guild member Roger Williams argues that Welsh language channel S4C should reinvent itself as mainstream service after the 7pm watershed.