Tuesday, April 11, 2006

ITV2 to develop new comedy

ITV2 is to plough millions into boosting its comedy output in a bid to become a breeding ground for big-hitting shows that can transfer on to the main channel.

The network is keen to use its digital channels to increase audiences in the genre, into which ITV has found notoriously difficult to break. It is hoped the move will enable the broadcaster to develop projects over time and help it emulate the success of shows such as Little Britain, which aired on radio before transferring to BBC3 and later BBC1.
More from Liz Thomas in The Stage.

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