ITV director of entertainment and comedy Paul Jackson has vowed there will be a prime time sketch show or sitcom on ITV1 by next year, in order to salvage the network’s ailing reputation in the genre.More from The Stage.
The broadcaster is desperate to find a hit comedy that will appeal to ITV1 viewers and attract mass audiences and Jackson has pledged that he will do whatever is needed to get a series in the genre on to the channel in prime time.
He said: “There is no doubt that there will be a big comedy on ITV1 between 8 and 10pm by next year. Either a sketch show or a sitcom. I don’t know what it will be yet but I do know there will be one.”
Thursday, May 04, 2006
ITV desperate for a comedy hit
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