Thursday, November 16, 2006

Burger King to drop children's TV ads

Fast food giant Burger King is axing TV advertising aimed at children amid mounting concerns about a British obesity crisis.

The move comes as the TV watchdog, Ofcom, is about to announce its own plans to restrict the TV advertising of junk food.
More from The Daily Mail.

Comment: While most people are sympathetic to the need to protect children from inappropriate advertising, there is concern among writers that loss of revenue could further weaken commercial TV production for children.

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