Thursday, April 26, 2007

Why Hollywood neglects women

In The New York Times, Sharon Waxman asks why relatively few Hollywood films target a female audience.
Tom Ortenberg, the president of Lionsgate, said he did sense a gender divide in Hollywood fare. “In general, female markets have been underserved, and the over-25 female audience is one that’s dramatically underserved in the marketplace,” he said. “I don’t know why that is. You could speculate that it’s because this is a male-driven world, with people greenlighting the movies they feel most close to.”

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