Six words that sold a script

From Jay A. Fernandez in The LA Times:

It's rarely a good idea to greenlight a movie off of a title alone (unless it includes the words "Pirates" and "Caribbean"). That's like falling in love with a MySpace photo.

But when Harvey Weinstein pulled the trigger on the latest raunchy comedy idea from "Dogma" and "Clerks II" writer-director Kevin Smith after Smith had written only six words of it, Weinstein's $15 million looked like a pretty good bet.

The title? "Zack and Miri Make a Porno."