Bebo to launch second interactive drama

As Matthew Hemley reports in The Stage, social networking site Bebo is to launch its second interactive drama, Sofia's Diary, this autumn, following the success of Kate Modern last month.

Bebo international president Joanna Shields said: “Sofia’s Diary takes drama to the next level by embracing the web as a new medium for storytelling. It’s not enough for a piece of content to exist on a single medium - broadcasters, producers and writers need to consider the potential of telling multifaceted stories using multiple media.”

The drama will be written by UK writer and blogger, Danny Stack.

Update (17/09/2007): Danny points out on his blog that "Sofia's Diary itself is written and created by Nuno Bernardo, and the format has already been successfully adapted in several countries."