Thursday, July 17, 2008

ITV wants "surprising" dramas

From David Wood for Broadcast:
ITV is calling for more "surprising" ideas for contemporary dramas, with edgy family and relationship-led programmes top of the agenda.

Director of television Peter Fincham outlined his vision for ITV's reinvention in meet-and-greets with indies in Manchester and London last week, his first since joining the channel.

He encouraged his commissioners to make "brave" decisions but emphasised that new variants on traditional ideas were top of his agenda.

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