The job of a book publicist

It's not just writers who feel hard done by. Here's book publicist Evan Munday for Canada.com

The job of a book publicist is a thankless one. If a book does well, the author gets the credit. If it fails to get attention, it’s the publicist’s fault. The publicist’s job is the opposite of the editor’s. The editor’s role is to be invisible. For the publicist, the more visibility, the better. That means connecting with writers, broadcasters, bloggers, critics, editors — right down to readers.