Tuesday, October 27, 2009

Eisner sees future online

In Variety, Cynthia Littleton reports on former Disney boss Michael Eisner's plans to produce content exclusively online.
"We’re going to put the foot to the metal. We’re trying to show that high-quality content with a promotable hook can get an audience on the Web," Eisner told Daily Variety. "If you can get an audience, you can get advertisers. I think the big upside in the entertainment business in the future is probably not the movie business or other existing businesses. I think it’s going to be story-driven content delivered through the Internet."

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