Gatsby to be serialised

In a return to a Victorian publishing tradition, the New York Times will be publishing The Great Gatsby, by F. Scott Fitzgerald, in serial form.

According to news reports, the newspaper will run the entire novel over the course of the week in its New York metro editions, beginning with a special pull-out section on Monday. The cost will be met by sponsorship from BMW.

Toby Usnik, a spokesman for the Times, said the paper will also serialize three other books this summer under the same sponsorship program: Like Water for Chocolate, by Laura Esquivel; Breakfast at Tiffany's, by Truman Capote; and The Color of Water, by James McBride.