National Theatre 91% full

National Theatre shows achieved 91% audience capacity during the 2003/4 season - an increase of nearly a third over the figure for three years ago, according to the venue’s annual review.

Its success has been attributed to the popularity of subsidised tickets available from initiatives such as The Travelex £10 Season, says The Stage. The scheme offered 150,000 seats at £10 each and audience figures for the four productions at the Olivier averaged 95%, with Henry V attracting a third of first-time bookers.