A blog is about branding. The brand is not the host publication or publisher, it is the individual. You are attempting to market the individual as an authentic voice. Beware: the net community hates inauthenticity, and if you set up a blog cynically, then it will generate bad word-of-mouth and will have a long term negative effect - netheads do not forget or forgive. They also hate anything that looks blatantly commercial.
Thursday, September 20, 2007
Authors' blogs
On her blog, journalist Danuta Kean offers advice to publishers about authors' blogging.
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