Thursday, September 20, 2007

Authors' blogs

On her blog, journalist Danuta Kean offers advice to publishers about authors' blogging.
A blog is about branding. The brand is not the host publication or publisher, it is the individual. You are attempting to market the individual as an authentic voice. Beware: the net community hates inauthenticity, and if you set up a blog cynically, then it will generate bad word-of-mouth and will have a long term negative effect - netheads do not forget or forgive. They also hate anything that looks blatantly commercial.

No comments:

Post a Comment

Note: only a member of this blog may post a comment.