Michael Grade, the chairman of ITV, said yesterday that it was prepared to abandon its obligations to show regional news and children’s programmes.
ITV also wants the right to transmit more adverts per hour and to introduce product placement and Mr Grade said that if the rules were not eased by regulators he would do so unilaterally. “I want to retain our status as a public service broadcaster, but not at any price,” Mr Grade said. “I’m not sure that the regulator understands the urgency of the need for reform.”
Friday, August 08, 2008
From Dan Sabbagh in The Times: