Michael Grade, the chairman of ITV, said yesterday that it was prepared to abandon its obligations to show regional news and children’s programmes.ITV also wants the right to transmit more adverts per hour and to introduce product placement and Mr Grade said that if the rules were not eased by regulators he would do so unilaterally. “I want to retain our status as a public service broadcaster, but not at any price,” Mr Grade said. “I’m not sure that the regulator understands the urgency of the need for reform.”
Friday, August 08, 2008
ITV threatens children's programming
From Dan Sabbagh in The Times:
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I guess this brings a whole new definition to the term, "Public Service Broadcaster." The clue's in the title.
ReplyDeleteI'm not sure that the chairman understands the urgency for better programming.
ReplyDeleteIf you make quality shows about almost anything, and market them correctly, people will watch.
Truer words were never spoken! Give your audience credit for intelligence and also the quality programmes they deserve. If you build it, they will come...
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