Josh Schwartz's new web drama

Last month Josh Schwartz, the man who created The OC, launched his latest series, Rockville CA, online. Unfortunately it goes out on thewb.com which is not available in the UK but there is a preview on YouTube (above).

In The New York Times, Schwartz spoke to Ari Karpel about the show.

Warner Brothers is hoping the duo can grab the attention of the coveted female 18-to-34 demographic in particular. The studio allowed them a creative freedom not typically given to producers at the network level.

“They said, ‘Here’s what your budget is, here’s how many episodes we’d like,’ ” Mr. Schwartz said. “I gave them a rough shape of what the show would be, and then we got to go discover it, cast who we wanted to cast and write the scripts without notes.”

The bite-size episodes presented Mr. Schwartz with a new challenge. “It’s not like you’re doing an hourlong soap where people are dying,” he said. “It’s smaller. Part of the excitement of doing it was figuring out how to tell stories in this format. It’s less incident-driven and more observational.”

The New York Times also has a round-up of some of the highest profile web series so far.