This week the legislation to allow product placement in certain TV programmes went before Parliament. However, once the new law is passed, another public consultation, this time run by industry regulator Ofcom, will still have to take place in order for it to change its broadcast codes.
In a poll on this blog in 2008, 58% thought 'the government shouldn't lift the ban'.
Now seems a good time for a new question: Will product placement threaten the creative integrity of writers in the UK? (see poll, right)