Does the iPad change everything?

On TechCrunch leading American publishers discuss the implications of Apple's new iPad.

Carolyn Reidy, CEO Simon & Schuster

I would say that it has transformed our industry because it is the first reader that has enabled us to combine text with video…It’s the first thing that will enable us to do children books, to make digital children books, to make enhanced e-books, and to actually make a combination of video and reading book that is not an app. In our world it’s very difficult to do an app it gets lost…the audience for a book is not the size for most of these apps that sell hundreds of thousands.