Keeping an audience interested is the soap producer's perennial problem – and one that becomes more pressing as audiences grow increasingly skittish. For Collinson, the key is relying on the writing team.
"This is a show run by a senate and that's the writers' table. I chair that and I look strategically across the show. The papers like to paint you as Cutthroat Collinson, ever eager to wield the axe, but you can't run this show if you're power-hungry. You need so many other people – the story team, the writing team, the production team – to be on your side. I am enjoying the influence I have over it but I'm not an autocrat."
Monday, August 16, 2010
In The Guardian, Gareth McLean talks to Coronation Street's new producer, Phil Collinson: