Monday, August 16, 2010

What next for CBeebies?

In MediaGuardian, Maggie Brown talks to Kay Benbow, the new controller of the BBC's channel for young children.
The key to Benbow's strategy is fairly simple: "I want CBeebies to be accessible and tangible, as if the audience can touch it, so that it is part of their lives, a positive thing." That means children taking a leading role in many programmes, or being involved in the continuity between the often bite-sized shows (none lasts more than about 22 minutes) that are screened between 6am and 7pm.

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