Project Canvas officially rebrands as YouView today as the seven partners in the venture, which aims to bring video-on-demand programming and services to Freeview and Freesat, officially incorporate as a separate 100-strong company.
The seven partners – the BBC, ITV, Channel 4, TalkTalk, BT, Arqiva and Channel 5 – have now formed YouView TV Ltd, pledging about £18m each to cover the first four years of operation from April 2010.
Friday, September 17, 2010
Project Canvas rebrands as YouView
From Mark Sweeney in The Guardian:
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